“We don’t just sign the athlete, we sign their dad too.”
Just like our athletes, New Balance's brand has been built by dads. So when we sign a pro athlete to a shoe deal, we sign their dad too.
Introducing the New Balance Dad Drop, the first signature shoe collection by dads, for dads.
Signed by Toru Ohtani
If there's a signature on it, it's a signature shoe.
Since every dad knows a classic New Balance "gets the job done", all there was to add was a signature. Adding fancy bells and whistles would just risk ruining a good thing.
Left signed by Douglas de Sousa Silva Ramos - Right signed by Roger Murray