2024 NAC Silver Winner
For the 2024 National Advertising Challenge, Kraft identified a unique issue: Outside of North America, peanut butter isn't a staple. How can they get new Canadians, who've come from across the world, to give this classic product a chance?
While peanut butter may not be a global staple, so many cultures have sweet spreads that could be paired with peanut butter to create something that is equal parts new, familiar and delicious.
